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Running a campaign without the right tools is like trying to build IKEA furniture without the instructions. At first, you think you’re fine, but soon you realize something’s missing, and everything starts to fall apart.
I’ve been there. As a content marketer, I’ve worked on many campaigns—planning blog posts, setting up content calendars, and working with designers, SEO teams, and social media managers. Keeping track of everything with spreadsheets and Slack threads is a recipe for disaster. Missing one deadline or misinterpreting a detail could cause your campaign to fall apart, fast.
That’s when I realized I needed a better system—something made for running campaigns and not just making to-do lists. So I tested out some of the best campaign management tools to see which one could help me (and you!) stay on track.
What is campaign management software?
Campaign management software helps you organize and oversee your campaigns from beginning to end. It allows you to track every detail—like tasks, deadlines, project budgets, and results—making it easier to manage large, complex projects without missing a beat.
Quick glance: 15 campaign management tools
Tool
15 Best campaign management tools for 2025
1. Teamwork.com
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I’m not here to just hype up Teamwork.com—I want to show you why it actually works when it comes to managing campaigns. As a content marketer who’s tried a fair share of campaign management tools, I get how tricky it can be to find one that truly fits. A lot of platforms say they make things easier, but not all of them follow through.
What I appreciate about Teamwork.com is how it brings everything together in one place. From task management, to team collaboration, and tracking campaign progress, it helps cut the clutter so you can focus on what really matters—getting stuff done.
Best features
Resource & workload management: As a content marketer, managing resources across multiple campaigns can get tricky, especially when your team is working on several projects at once. Teamwork.com’s Workload Planner gives you a clear picture of everyone’s workload, ensuring no one is overwhelmed and nothing gets missed. It helps you stay three steps ahead.
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Time tracking: One thing that sets Teamwork.com apart is its built-in time tracking tool. It helps you monitor how much time is spent on each task, making it easier to measure productivity and stay within budget. I found this especially useful for tracking how long different parts of a campaign took, whether it was drafting blog posts or planning content strategy. With Time Reports, you can also track billable and non-billable hours, ensuring you stay profitable while keeping projects on schedule.
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Milestones: You can create key checkpoints to track progress and ensure everything is moving forward as planned. The milestones feature is a clear visual indicator of what has been completed and what’s still left to do, keeping your team motivated. You can see at a glance how far along the project is and whether you need to adjust project timelines. This ensures that your campaign stays on track and deadlines are met without any last-minute surprises.
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Proofs: Teamwork.com makes it easy to communicate with your team using task comments and direct messaging in the Proofs hub. You can leave comments on tasks to give clear feedback and keep conversations organized. Plus, you can share files directly within tasks, so you don’t have to search through emails or folders. This is especially true when a campaign needs a lot of approvals.
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Reporting: Teamwork.com’s reports help you track your campaign’s progress. The Profitability Report shows how much money you’re making in real-time for each campaign and client. The Project Health Report gives you a quick overview of important details like time left, budget, and task progress.
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Views: One of the features I use most in Teamwork.com is the Kanban Board view. It gives me a clear, visual way to track my campaigns and stay organized. I can set up columns for each stage, like “To Do,” “In Progress,” and “Completed,” and easily move tasks as they progress. If Kanban boards aren’t your style, Teamwork.com also offers Gantt charts, tables, list views, and more. No matter how you like to work, there’s an option that fits your workflow.
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Integrations: Let’s say you're managing a marketing campaign with multiple tasks, like drafting blog posts, creating social media content, and reviewing designs. With Teamwork.com’s automation feature, you can set time-sensitive triggers, such as a task's start or due date, to automatically take actions like notifying your manager when it's ready for review.
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Limitations
Teamwork.com packs in a lot of features, so it might take a little time to find your groove. The good news? Teamwork Academy has tons of quick, helpful videos to get you up to speed fast—so you’re not stuck figuring it out on your own.
Some advanced customization features are only available on higher-tier plans, which may be a limitation for teams on the basic plans.
Pricing
Deliver: $10.99/user/month
Grow: $19.99/user/month
Scale: $54.99/user/month
Enterprise: Custom pricing (contact for a demo)
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Sicilia, shared: “The price of the software is unbeatable for all of the features that are included. I also like that each user can customize their experience. The time-tracking feature is useful for our management team, and the interface is clean and not overwhelming for the user.”
Read real user reviews of Teamwork.com here.
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2. Trello
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When I first started using Trello, I was drawn to its simple, visual approach to project management. As a content marketer, it allowed me to organize my campaigns in a way that felt intuitive. The drag-and-drop interface made it easy to track progress, collaborate with the team, and stay on top of deadlines.
Best features
You can create different boards for each campaign and organize tasks into columns like “To Do,” “In Progress,” and “Done.” The simple drag-and-drop functionality helps you see exactly where everything stands at a glance.
With Power-Ups, you can integrate tools like Google Drive and Slack, allowing you to manage tasks and stay connected without switching between apps.
Break tasks into checklists and set due dates to keep everything on track, especially in campaigns with many moving parts.
Offers a variety of pre-made templates, so you can quickly set up campaign boards, saving you time and ensuring consistency across projects.
Limitations
For larger teams or complex campaigns, Trello’s boards can become cluttered and difficult to manage, especially when tasks and conversations start piling up.
The free plan has many basic features, but to access advanced features like automation and timeline views, you’ll need to upgrade to a paid plan.
Pricing
Free
Standard: $5/month
Premium: $10/month
Enterprise: $17.50/month
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Kyle, shared: “My overall experience with Trello has been positive. I've been using it for nearly a decade as a CRM. I've also used in my personal life to keep things on the track; to keep lists of websites and other things I don't want to lose track of, etc. It's a great tool for organizing thoughts and goals and executing on them long term.”
3. Monday.com
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I’ve used Monday.com for several campaigns, and I appreciate how customizable it is. Whether you're working on content marketing, product launches, or social media campaigns, it lets you tailor workflows to your specific needs. The clean, colorful interface helps keep everything organized, and I never feel lost in the details.
Best features
Track key metrics, deadlines, and project statuses in one place with dashboards tailored to each campaign.
Choose from Kanban, Gantt, and calendar views to manage campaigns in the way that suits your team.
Automate repetitive tasks, like setting reminders or updating statuses, to save time and reduce manual work.
AI features help predict project outcomes and suggest ways to improve workflows, making campaign management easier and more efficient.
Limitations
The time tracking feature is only available on the Pro plan.
Many users have reported that customer support is slow and not very helpful.
You can’t customize board settings.
Pricing
Free
Basic: $9/month
Standard: $12/month
Pro: $19/month
Enterprise: Contact sales
Ratings and reviews
Capterra rating: 4.6/5
A Capterra user, John, shared: “Excellent for someone looking to manage their companies' tasks, get updates, set up automations and organise your resources. It limits how you can make your boards look, but if you don't mind the simplistic and clean design of Monday.com. It's a tool that gets everything right.”
4. HubSpot
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I’ve used my fair share of tools to manage campaigns, but HubSpot stands out. It’s an all-in-one platform that connects sales and marketing, making it easier to run campaigns, manage leads, and track performance. I’ve found it particularly useful when I need to nurture potential leads and increase conversions.
Best features
Automate email marketing, social media, and lead nurturing, so you can focus on strategy instead of manual tasks.
Track and manage leads easily with Sales Hub’s AI tools that help you spot lead opportunities.
Generate detailed reports that track the performance of your marketing campaigns, sales activities, and customer interactions.
The built-in CRM connects sales and marketing tools, so you can track leads, manage contacts, and build better relationships all in one place.
Limitations
Many users have said that the free trial doesn’t let you try all the features, making it hard to know what you’ll need for campaign management.
Extra fees and add-ons can make the price higher than expected.
Pricing
Book a demo
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Jamie, shared: “Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.”
5. Salesforce
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If you're looking for a platform that can handle both sales and marketing, Salesforce is where it’s at. What stands out to me is how well it brings everything together. From tracking leads to automating marketing tasks, Salesforce covers it all. It’s not just a CRM; it's a complete solution for managing campaigns, driving sales, and growing relationships.
Best features
Track customer interactions seamlessly with Salesforce’s integrated CRM, giving you a 360-degree view of your leads and customers in real-time.
Automate marketing tasks and workflows to save time and focus on high-priority tasks. Salesforce lets you automate emails, social media, and follow-ups, so no lead gets missed.
Customize marketing campaigns with advanced segmentation tools to deliver personalized messages to your target audience.
Marketing AI analyzes customer data to predict behavior, recommend actions, and personalize content for each lead.
Limitations
Salesforce’s high cost makes it less suitable for small businesses.
According to users, having too many integrated systems can slow down Salesforce and cause more bugs.
Pricing
Starter Suite: $25/user/month
Pro Suite: $100/user/month
Enterprise: $165/user/month
Unlimited: $330/user/month
Einstein 1 Sales: $500/user/month
Ratings and reviews
Capterra rating: 4.4/5
A Capterra user, Vanessa, shared: “I use Salesforce Sales Cloud mainly for CRM tasks. I’ve set up workflows and lead distribution for the team, making it easier to manage our sales pipeline and keep all our contacts organized. Now, our marketing and sales teams work together smoothly. They can handle leads and deals faster, giving them more time to focus on closing new sales.”
6. ActiveCampaign
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As someone who’s juggled various marketing strategies and sales pipelines, I’ve found ActiveCampaign useful. Whether it's automating emails, nurturing leads, or tracking sales, ActiveCampaign covers all the bases. It’s especially useful for small teams that don’t have big budgets to spend.
Best features
Set up email workflows that trigger based on customer actions, like opening an email or clicking a link.
Track every lead interaction, making it easier to stay on top of sales and marketing efforts all in one place.
Score leads based on their actions. ActiveCampaign gives points to leads depending on how they engage with your content, helping you focus on the ones most likely to convert.
Automate repetitive sales tasks such as follow-up emails and reminders, so your team can focus on closing deals instead of managing the details.
Limitations
ActiveCampaign CRM is great for small teams, but it doesn’t have enough features for larger, more complex campaigns.
It offers a 14-day free trial, which is shorter than other tools, so you might not have enough time to try everything.
Pricing
Starter: $15/month for up to 1,000 contacts
Enterprise: $145/month for up to 1,000 contacts
Pro: $79/month for up to 1,000 contacts
Plus: $49/month for up to 1,000 contacts
Ratings and reviews
Capterra rating: 4.6/5
A Capterra user, Chris, shared: “ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.”
7. Planable
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Managing social media campaigns used to feel messy. I like that Planable keeps everything in one place. I can create, preview, and schedule posts while collaborating with my team in real time. Seeing exactly how posts will look before they go live helps me avoid mistakes. If you’re looking for a better way to manage social media, Planable might be the tool for you.
Best features
Plan content visually with a drag-and-drop calendar that helps you see your entire social media schedule at a glance.
Collaborate in real time by adding comments, making edits, and approving posts directly in Planable.
Preview posts exactly as they’ll appear on social media before publishing, so there are no surprises.
Schedule posts to go live automatically on TikTok, LinkedIn, Pinterest, Threads, and more.
Limitations
I found that it doesn’t work well for long posts because the formatting can sometimes be incorrect.
There is a limitation on the number of posts you can make.
Pricing
Free
Basic: $33/month
Pro: $49/month
Enterprise: Custom pricing
Reviews and ratings
Capterra rating: 4.5/5
A Capterra user, Christina, shared: “I love how easy it is to use for me and my team! It's incredibly user friendly and I love being able to see what the final post will look like and it's easy for my bosses to review and give feedback/approve quickly. I've tried other planning programs and this one by far is the best.”
8. Hootsuite
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I like that Hootsuite offers more than just scheduling. Its social listening tool is one of my favorite features because it tracks conversations, industry trends, and even competitors. Instead of guessing what my audience wants, I can access real-time insights and adjust my strategy with confidence.
Best features
Gain real-time insights on brand conversations and industry trends through Blue Silk AI.
Generate and optimize posts with OwlyWriter AI to quickly create social media content that’s engaging and tailored to your audience.
Manage all interactions in one place with Hootsuite's engagement tools, allowing you to respond to comments, messages, and mentions across multiple platforms.
Shows you personalized post times for Instagram, Facebook, TikTok, and more.
Limitations
The higher-tier features start at $99 per month, which can be expensive if you're on a tight budget.
Users have said the interface is hard to navigate, and some features don’t have clear descriptions.
Pricing
Professional: $99/month
Standard: $249/month
Enterprise: Custom pricing
H3: Ratings & reviews
Capterra rating: 4.4/5
A Capterra user, Martin, shared: “Loved using Hootsuite as my management tool, it connected with ALL my social platforms and was extremely easy to navigate. What's more, it presented a great customisable dashboard of all the states of your posts and ads.”
9. Buffer
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I love how Buffer helps keep my content moving with a visual Kanban-style board to track every stage, from idea to publishing. And when I need a big-picture view, I can easily switch to the grid view. Buffer makes social media management easier by helping with content creation and tracking performance.
Best features
Quickly access your media gallery from Google, Dropbox, Drive, and more with ease.
Use the Buffer browser extension to capture and save inspiring content for later use.
Let Buffer's AI assistant help you generate ideas and fine-tune your content to match your brand tone.
Personalize your start page by showcasing products, content, and offers when people click your link in bio.
Limitations
It’s not a full social media management solution, so you may need other tools to cover what it lacks.
It lacks advanced analytics features.
Pricing
Free
Essentials: $5/month
Team: $10/month
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Jessica, shared: “I schedule my posts on multiple social media platforms with automated settings, ensuring they are consistently punctual and never delayed. This streamlined approach not only saves me time but also helps maintain a consistent online presence, which is crucial for engaging with my audience and growing my online brand.”
10. Mailchimp
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Mailchimp is one of the most popular email marketing platforms, and I’ve personally found it especially helpful as a beginner. Whether you're just starting out or you’re an expert at managing complex campaigns, Mailchimp provides all the tools you need to design, automate, and track your email marketing efforts.
Best features
Design emails easily with the drag-and-drop email builder, making it simple to create professional-looking campaigns without any coding experience.
Automate workflows with email sequences for welcome messages, cart abandonment, and more to save time and avoid losing leads.
Segment your audience by their behavior, interests, or demographics to send personalized emails.
Track how your campaigns are doing with reports and analytics to see open rates, clicks, and conversions.
Limitations
The free plan does not offer a scheduling option.
Mailchimp charges for unsubscribed and inactive contacts in your database.
Pricing
Free
Essentials: $11/month
Standard: $18/month
Premium: $275.75/month
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Susie, shared: “I've been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.”
11. Moosend
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When I first started managing email campaigns, I needed a tool that was easy to use and didn’t require any coding skills, and Moosend has been perfect for that. I was able to create landing pages and subscription forms as if I had been doing it for years. It’s been also a great solution for automating workflows, designing emails, and tracking campaign performance.
Best features
Segment your audience based on specific criteria like how they interact with your campaign.
Optimize your email campaigns with AI features that automatically adjust send times and content to improve engagement.
Automate transactional emails, like order confirmations and password resets, to improve customer experience and maintain consistent communication.
Create custom landing pages with an easy-to-use drag-and-drop builder to capture leads and increase conversions.
Limitations
Lacks advanced third-party integrations.
Live chat support can be slow.
Pricing
Pro: $7/month
Moosend+: Custom plan
Enterprise: Custom plan
Ratings and reviews
Capterra rating: 4.6/5
A Capterra user, Joonas, shared: “Moosend has been able to solve our email marketing needs. Powerful Automation tools allow us to leverage machine work, and really good tracking with custom tracking on websites helps us to identify where our sales pipeline chokes.”
12. Brevo
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When I tested Brevo I liked how easy it was to use. Brevo has everything you need to create, automate, and track email campaigns. Also, Brevo’s SMS marketing feature lets you reach your audience through both email and text messages, which I find pretty cool since it’s not something you often see on other email marketing platforms.
Best features
Automate campaigns with ready-made workflows and autoresponders.
Let predictive sending choose the best time to send emails for better engagement.
Segment your email list with Brevo’s engine and target recipients based on demographics, purchase history, and activity.
Support is available on all plans.
Limitations
The free plan has a daily sending limit of 300 emails.
To add more users, you'll need to upgrade to the Business plan.
Pricing
Free
Starter: $8.08/month
Business: $16.17/month
Enterprise: Custom price
Ratings and reviews
Capterra rating: 4.6/5
A Capterra user, Jeff, shared: “So far, 10/10 would use again. I would recommend to any small business owner who needs to organize email lists, collect leads, send marketing emails, schedule meetings and even more. This service has been a blessing for me!”
13. SimpleTexting
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What I like about SimpleTexting is how easy it is to set up and manage SMS campaigns, especially as a complete beginner. The platform allows you to send bulk messages, automate follow-ups, and track results in real-time. Whether you're a small business or a large company, it’s a great tool to streamline your SMS marketing.
Best features
Send targeted text blasts with the click of a button.
Set up automatic texts with built-in automation features.
Import your audience data with ease.
Connect with customers using two-way texting, allowing easy back-and-forth conversations with features like templates, auto-replies, and scheduled messages.
Limitations
You’ll need to pay extra if you want to share the tool with your team.
Customer support is slow to reply.
Pricing
Local: $39 for up to 500 texts
Toll-free: $29 for up to 500 texts
Dedicated short code: Custom plan
Ratings and reviews
Capterra rating: 4.7/5
A Capterra user, Ashley, shared: “Simpletexting helps me get with the times - SMS Marketing is the new thing to capture prospects attention. Hands down the easiest, most effective SMS tool - I use it daily and love it!”
14. Textedly
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Textedly is user-friendly, allowing you to send mass texts, automate responses, and track everything without any hassle. Whether you’re reaching out to customers, sending promotions, or getting feedback, it’s a great campaign management tool to try. It's also much cheaper than SimpleTexting based on how many texts you can send.
Best features
Blast off a mass bulk SMS text message to your entire group of contacts.
Get a free toll-free phone number with every Textedly account to easily send out your text messages.
Grow your contact list with free customizable Webforms that match your brand's colors and identity.
Use their keyword service to let customers sign up for promotions by texting a unique word related to your product or service.
Limitations
Many users have reported that editing contacts can be difficult.
In the free trial plan, you can only text yourself.
Pricing
Free
Basic: $26/month for up to 600 text messages
Bronze: $38/month for up to 1,200 text messages
Plus: $69/month for up to 2,400 text messages
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Stacy, shared: “The reason I chose Textedly is because I was looking for an affordable option to communicate with my followers while being on a very small budget. Textedly is exactly what I need without a ton of bells and whistles. I love the service, and my customer engagement has increased greatly!”
15. SlickText
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Whether I’m sending mass messages, automating follow-ups, or analyzing results, SimpleTexting makes it easy to reach and engage with customers via text. But, one downside I’ve encountered is that adding more users to the platform can be expensive, which might be a concern for teams on a budget.
Best features
Easily set up a frictionless, two-tap opt-in experience for your customers.
Generate a custom QR code in seconds and let people subscribe with a quick scan.
Send up to 1,600 characters in a single marketing message.
Organize conversations by tags and status so incoming messages don’t get ignored.
Limitations
Many users have expressed frustration with the customer service.
Inability to track full URLs.
Pricing
Free
$29/month for 500 credits
$49/month for 1,000 credits
$79/month for up to 2,000 credits
Ratings and reviews
Capterra rating: 4.8/5
A Capterra user, Morena, shared: “Slicktext has helped with our time management in contacting all our employees quickly. Its super easy to learn and the customer services is quick to respond when needing help.”
Take control of your campaigns with Teamwork.com
Teamwork.com is an excellent choice for managing your campaigns because it brings everything you need into one easy-to-use tool. With features like task management, time tracking, and project milestones, Teamwork.com makes sure nothing slips through the cracks. Its easy-to-use interface helps you stay organized, track progress, and work easily with your team.
Whether you're working on client projects or internal campaigns, you can visualize every step using customizable views like Kanban boards and Gantt charts. Also, with built-in integrations, you can connect Teamwork.com with the tools you already love, making it the perfect all-in-one solution for campaign management.
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