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As a content marketer, I live in dashboards. Tracking content performance, checking team progress, measuring campaign impact—it’s all part of the gig. And without clear, readable data? You're basically flying blind.
I’ve tested a bunch of reporting tools, and let me tell you—they’ve been game-changers. They save me time, surface trends faster, and make it easy to show results without giving anyone data-induced headaches. Bonus: they make your reports look sharp, even if you’re not a spreadsheet wizard.
In this post, I’m sharing 10 reporting tools that help you track projects, measure what matters, and make smarter calls. Let’s dive in.
What are reporting tools?
Reporting tools are platforms that help you gather, sort, and present data in an understandable format. They allow you to keep track of project progress, monitor performance, and make sense of complicated information. Instead of dealing with spreadsheets or raw data, reporting tools give you clear, easy-to-read reports and dashboards.
5 key features every reporting software needs
I’ve learned that there are a few key features that make a reporting tool useful. Over the years, I’ve tried different reporting platforms, and these are the features I always look for. They help me save time and make sure I’m getting the best results.
Customizable reports: The ability to create reports that suit my needs is a must. It allows me to focus on the data that matters most without getting lost in unnecessary details. For example, if I’m tracking a marketing campaign, I want to see website traffic, conversions, and engagement.
Real-time data: I can’t afford to make decisions based on outdated information. Reporting software that provides real-time data ensures I’m giving project stakeholders up-to-date information.
User-friendly interface: No one has time to figure out complicated reporting solutions. I need a software that’s easy to use, even for team members who aren’t tech-savvy. A clean, simple interface makes it much easier to get things done.
Visual dashboards: Clear visual dashboards make data easy to understand. With charts, graphs, and other visuals, I can quickly see if tasks are on track. I can also show my manager how tasks are progressing.
Collaboration options: If I notice that we might miss an upcoming project milestone due to resource issues, I need to be able to communicate with my team directly within the reporting platform. Having built-in chat or comment features makes it easy to flag problems, discuss solutions, and keep everyone on the same page.
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Automations: Doing the same tasks over and over, like creating reports or updating data, takes a lot of time. I like it when reporting software automatically sends reports or updates key metrics, so I don’t have to do it myself.
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Quick glance: 10 reporting tools
Tool
List of the 10 best reporting software solutions
1. Teamwork.com
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As someone who works in content marketing, I know how important it is to stay on top of project progress and performance. Over the years, I’ve used several tools to help manage tasks and track results, but Teamwork.com’s project reporting software has stood out. With its easy-to-use reporting features, I can quickly get insights into how my projects are progressing, identify any problems, and make data-driven decisions.
Here are my favorite features of Teamwork.com that simplify my reporting process.
Best features
The project health report gives me a quick look at all my ongoing projects. It shows where each project stands in terms of time, budget, and task completion. I like how easy it is to spot any problems, like a project running late or going over budget, without having to check each task individually. With everything in one place, I can quickly see which projects need more resources or attention, saving me time and effort.
Planned vs actual reports are another feature I rely heavily on. These reports show the difference between our initial project estimates and the actual time or resources used. This helps me see how well the team is following the plan, and has been really helpful for improving resource planning. For example, if we keep underestimating the time needed for certain tasks, these reports show me exactly where we need to make changes.
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Utilization reports help me track how much time we're spending on billable and non-billable work. This lets me see if anyone is overworked and helps me make better decisions about how to use our resources, making sure no one is burned out. For example, if someone has less work, I can give them tasks. If someone is overloaded, I can move tasks around or change deadlines.
Profitability reporting helps me see if our projects are making money or costing more than expected. It tracks project costs, billable hours, and overall revenue, giving me a clear picture of profitability. This helps with budgeting, smarter resource planning, and improving future project estimates. By using this feature, I can make sure our work is not just productive but also financially successful.
Dashboards change complicated data into simple charts and graphs, making it easy to see progress at a glance. I like getting a quick update without reading long reports. Whether I need to check how close a project is to its deadline or see how many tasks are done, these dashboards give me all the important details. They save me time and help me focus on what needs attention.
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Limitations
With so many powerful reporting options, there’s a lot to explore—which means some users might need a little time to get fully up to speed. The good news? Teamwork.com Academy offers plenty of resources to help you learn everything quickly and get the most out of the platform.
Pricing
Deliver: $10.99/user/month
Grow: $19.99/user/month
Scale: $54.99/user/month
Enterprise: Custom pricing (contact for a demo)
Ratings and reviews
Capterra rating: 4.5/5
A Capterra user, Jennifer, shared: “Teamwork's project management capabilities are super easy to use, even a first-time user can quickly figure out how to start using it. The UI is thoughtfully laid out and easy to setup. I love that I can integrate directly into our Google cloud features so we can easily link and update documents and sheets. Being able to track project and task schedules on my calendar is super helpful.”
Check out real user reviews of Teamwork.com here.
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2. Tableau
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Tableau helps turn complex numbers into clear, visual reports that actually make sense. Instead of struggling with spreadsheets, I can quickly create charts, graphs, and dashboards that show exactly what I need to know. It’s a great tool for spotting trends, tracking performance, and making better decisions based on real data.
Best features
Combine and organize data quickly with Tableau Prep Builder, with no coding required.
Pull in data from spreadsheets, databases, or third-party apps to get a full picture in one place.
AI-powered analytics track key metrics and even ask data questions in plain language with Tableau Pulse.
Direct integration with Salesforce makes it easy for marketing and sales teams to analyze performance.
Limitations
You might have to fix and organize your data in another tool before using it in Tableau.
Tableau requires you to buy a full license upfront, even if you don’t need all the features, with little flexibility for custom packages.
Pricing
Enterprise Creator: $115/user/month
Enterprise Explorer: $70/user/month
Enterprise Viewer: $35/user/month
Ratings and reviews
Capterra rating: 4.6/5
A Capterra user, Joe, shared: “Tableau has been for a while now our go to solution for generating the right insights from our data. It has helped us stay informed about our data by analyzing data from our different sources. The experience with Tableau has been efficient and very effective. It has been a reliable source of true that guide us in making informed decisions.”
3. Whatagraph
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I’m always looking for tools that make marketing reports easier and clearer. I like Whatagraph because it helps me bring data from different marketing platforms into one simple report, so I can easily track how our campaigns are performing. Plus, with data refreshing every 30 minutes, I know the information I’m using is always up to date.
Best features
Connects with over 50 platforms like Google Analytics, Facebook Ads, HubSpot, Shopify, and TikTok, so all your marketing data is in one place.
Share monthly reports or live dashboards with clients so they always have up-to-date insights without needing to ask for updates.
Merges data from different platforms into one report for a full picture of your marketing performance.
Data refreshes every 30 minutes across all sources and platforms, ensuring reports always show the latest insights.
Limitations
Whatagraph doesn't keep data for long periods, which can be a problem for teams that need to analyze long-term trends
Whatagraph has limited customization options, which may be restrictive for users wanting more flexibility.
Pricing
Request a quote
Ratings and reviews
Capterra rating: 4.4/5
A Capterra user, Shannon, shared: “Overall all, not bad. If you need easy to read reports for clients that have trouble reading analytics, then this is a good solution.”
4. Zoho Analytics
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As someone who works with a lot of data, it’s important to have a platform that not only makes the reporting process easier but also provides deeper insights. Zoho Analytics does just that by offering a range of customizable report types and powerful analytical tools.
Best features
Offers different formats like charts, pivot tables, and summary views, so you can choose the best one for your data.
Zoho Analytics connects with over 500 data sources, making it easy to pull in data from various platforms.
Easy drag-and-drop interface allows you to create and customize reports without needing technical skills.
It includes features like predictive analysis and anomaly detection, helping you uncover deeper insights into your data.
Limitations
Many users say the help guides and videos are hard to understand and too technical.
Zoho is cloud-based, which may raise privacy concerns due to compliance rules.
Pricing
Basic: $24/month
Standard: $48/month
Premium: $115/month
Enterprise: $455/month
Custom pricing
Ratings and reviews
4.4/5
A Capterra user, Kevin, shared: “Zoho Analytics is a very easy tool to use and administer. The dashboard is user-friendly and intuitive, and the pricing is excellent. You should definitely give it a shot!”
5. Coupler.io
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I recently tried Coupler.io to see how it could help with automating data collection and reporting. What stood out to me is the variety of dashboards it offers for both marketing and sales purposes. Whether you need an all-in-one marketing dashboard or a sales performance dashboard, it makes tracking key metrics simple.
Since I work with multiple platforms like Google Analytics and HubSpot, manually gathering and updating data can be time-consuming. Coupler.io solves this by automatically pulling data from different sources and keeping reports up-to-date.
Best features
You can set it to refresh your data as often as every 15 minutes, so reports always stay up to date.
You can send your data to Google Sheets, data warehouses, or business intelligence tools for easy analysis.
Pulls data from over 60 apps like Google Analytics, HubSpot, and Mailchimp, so all your data is in one place.
Choose from a variety of dashboards, including an all-in-one marketing dashboard or a dedicated Facebook Ads dashboard.
Limitations
Coupler.io connects with over 70 apps, but only about 30 are included for free. The rest are premium and require an extra payment.
Training resources are limited, so you'll need to spend some time figuring things out yourself.
Pricing
Free
Personal: $24/month
Professional: $49/month
Team: $99/month
Business: $249/month
Ratings and reviews
Capterra rating: 4.9/5
A Capterra user, Shelby, shared: “Our company loves Coupler. Even employees who do not normally work with systems like this have had no issues with it. Easy to work with and great for all employees!”
6. Google Analytics
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I’ve been using Google Analytics for a while now, and it's one of my go-to tools for tracking website performance. It provides a ton of useful data that helps me understand how users interact with Teamwork.com and measure the success of different pages on our website. This free tool gives me useful data to make better SEO decisions for our site.
Best features
User and traffic acquisition reports show how users find your site or app and measure the success of your marketing efforts.
See how much revenue your site or app generates from e-commerce, subscriptions, or ads with monetization reports.
User acquisition reports show how users find your site or app and measure the impact of paid and organic traffic sources.
Real-time reporting allows you to monitor activity on your website as it happens.
Limitations
Google Analytics can be confusing at first because of unfamiliar terms.
Customer support is quite slow to reply.
Pricing
Free
Ratings and reviews
Capterra rating: 4.7/5
A Capterra user, Constantin, shared: “Overall my experience is very good, I am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software.”
7. Domo
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I like how Domo reporting and analytics helped me track and analyze our marketing and sales data. It lets me pull in data from multiple sources, visualize it, and share basic insights with my team. I liked their AI feature because it turns large amounts of data into simple summaries that are easy to understand and share.
Best features
Replaces static spreadsheets with automated reporting.
Domo AI agent can detect fraudulent activities by analyzing transaction patterns in real time.
Create live visualizations in minutes using more than 150 chart options.
Users can easily update chart dimensions with just one click.
Limitations
Many users have said they’re frustrated with the pricing model because they end up paying for features they don’t use.
Advanced analytics can be challenging with Domo, as it doesn’t always support complex calculations needed for in-depth data analysis.
Pricing
Free
Standard: Talk to sales
Enterprise: Talk to sales
Business Critical: Talk to sales
Reviews and ratings
Capterra rating: 4.3/5
A Capterra user, Liam, shared: “I like the speed I can create new cards to better understand the data behind user complaints or potential areas to improve our system and customer experience. I also appreciate that it was easy to learn the software on the job with a limited background in data.”
8. Salesforce
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As a content specialist, you can use Salesforce to track how your content is performing and how it's contributing to sales and customer engagement. The reporting features in Salesforce help me connect the dots between our content strategy and the actual impact on leads and conversions. Its analytics are great for measuring how well content resonates with different customer segments and adjusting our approach accordingly.
Best features
Salesforce allows me to create custom reports tailored to my content goals, whether I'm tracking engagement, lead generation, or conversion rates.
I can easily build and adjust reports with the drag-and-drop feature, making it simple to get the data I need without any coding skills.
The joined report format allows you to view various types of information in one report, combining data from multiple standard or custom report types.
Turn off automatic preview updates to edit reports faster without waiting for the preview to reload.
Limitations
The price is high for small teams, and there are cheaper tools that offer similar features.
Too much customization can make CRM systems slow, hard to use, and harder to navigate.
Pricing
Starter Suite: $25/user/month
Pro Suite: $100/user/month
Enterprise: $165/user/month
Unlimited: $330/user/month
Einstein 1 Sales: $500/user/month
Ratings and reviews
Capterra rating: 4.4/5
A Capterra user, Alfiya, shared: “It has a really good predictive analysis using the Einsteins analysis. It provisions a more streamlined approach to track customer activities- likes, dislikes, etc. This helps in designing marketing strategies, advertisements in accordance with customer likings. I like the Api integration has to integrate with any other product which uses this customer information so as to provision a customised experience.”
9. HubSpot
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As a marketer, I know how important it is to track results and understand what’s working. HubSpot’s reporting and dashboard software makes this easy by giving clear insights into your marketing performance.
Best features
Effortlessly connect your CRM data with your marketing, sales, and service insights.
Combine multiple reports and build custom dashboards tailored to your team’s needs.
Pick from HubSpot’s library of ready-made dashboard templates and get up and running in no time.
Keep your data secure by setting reports and dashboards to public or private.
Limitations
Many users find HubSpot’s pricing plans overwhelming because of the endless options.
HubSpot’s pricing is based on the number of contacts you have, which can be frustrating if you have a large list but only need a few key features.
Pricing
Contact sales
Ratings and reviews
Capterra rating: 4.6/5
A Capterra user, Maddie, shared: “The HubSpot team is friendly and easy to work with. They were excellent at providing a meticulous, efficient HubSpot data migration and integration experience for us! We feel very confident in the health of our data and automation architecture moving forward.”
10. Cometly
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If you’re a digital marketer, I've found Cometly to be a great reporting tool for tracking and optimizing your advertising campaigns. It provides real-time insights into ad performance, allowing you to make data-driven decisions quickly.
Best features
Cometly updates ad data every hour, so I can make quick decisions and adjust campaigns fast.
It pulls data from different ad platforms, giving me a full picture of how all my ads are doing.
I can check details about people who take action on my ads, helping me understand my audience better.
I can create reports that show only the numbers that matter most to my business.
Limitations
The pricing is on the higher side and may not be ideal for smaller teams with limited budgets.
Many users feel that the 14-day free trial isn’t long enough to explore all the features of the reporting software.
Pricing
Lite: $199/month
Standard: $499/month
Enterprise: Contact sales
Ratings and reviews
Capterra rating: 4.3/5
A Capterra user, Caroline, shared: “We have really enjoyed using Cometly. It's been really easy to setup and makes experiment tracking and gaining insight into the model's performance so much better. The support has also been really good, especially when interacting through the Slack Connect channel.”
Take your reporting to new heights with Teamwork.com
Teamwork.com is a standout solution when it comes to managing projects and reporting. It helps you see exactly how your projects are doing, so you can quickly catch any problems, like delays or burnout. With easy-to-read dashboards, you get a quick overview of everything in one place, saving you time and helping you focus on what needs to be done. It's perfect for keeping projects on track without the hassle of using multiple tools.
FAQs about reporting tools
Is Excel a reporting tool?
No, Excel is mainly used for data management and analysis, not as a dedicated reporting tool.
What are the three common types of reports?
The three common types of reports are informational reports, analytical reports, and progress reports.
Informational reports: These give basic facts and data to keep people updated about a project or task.
Analytical reports: These explain the data and offer insights to help understand trends or why something happened.
Progress reports: These show how much work has been done, what’s still left, and how things are moving forward.
How to make reporting easy?
To make reporting easy, try a user-friendly reporting software like Teamwork.com to automate data collection and create templates. This saves time and ensures consistent and accurate reports.
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